Paul Simons
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Paul Simons: big changes ahead for UK supermarkets – is it time for SainTesco or TASDA?
The news on Sainsbury’s results and gloomy trading forecast (notwithstanding the warm glow from its Christmas campaign) underlines the shifting…
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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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Paul Simons: why the John Lewis Christmas campaign scores so strongly with the middle classes
It’s the Full Monty from John Lewis Well here we are again with the first airing of the John Lewis…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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How TBWA failed as an agency in London – but its managers took over the world
Ad Age has a piece today on Robert Senior, the new global CEO of Saatchi & Saatchi. Senior (left) takes…
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Paul Simons: has Tesco’s brand imploded?
The woes of Tesco have been analysed in numerous ways by numerous journalists since the announcement of the £250m error…
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Paul Simons: what the Virgin Atlantic account switch means to Adam&Eve/DDB and losing agency RKCR/Y&R
The news that Virgin Atlantic is moving its advertising account to Adam&Eve/DDB is unlikely to surprise many folk close to…
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Paul Simons: can Tesco’s new boss avoid that iceberg?
The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level…
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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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