Paul Simons
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Advertisers
Paul Simons: why does the CEO’s door keep revolving at Ogilvy London HQ?
Reading the news about Cheryl Giovannou (left) departing Ogilvy after two years in the CEO chair provoked two reactions: who?…
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Advertisers
Paul Simons: can John Lewis’ ‘Tiny Dancer’ confound the price-driven insurance market?
I’m wondering if the John Lewis teams on both client and agency sides have started to get seduced by their…
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Advertisers
Paul Simons: why do clients squander vast amounts of money changing strategy – and agency?
From time to time any observant individual will notice the small number of advertisers who chop and change their advertising…
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Agencies
Paul Simons: how Jeff Quilter helped to change adland
Jeff Quilter died this week after a short fight with pancreatic cancer. Jeff was an early mover in the separation…
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Advertisers
Paul Simons: innocence and experience – why one man’s luxury pad is another’s gasper
On many occasions I’ve been struck by the lack of historical knowledge younger people have in the wider advertising world.…
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Advertisers
Paul Simons: what can we learn from the closure of bravely-named Johnny Fearless?
Johnny Fearless closes after four years following the loss of a client – a great shame for all concerned. I…
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Advertisers
Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep…
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Advertisers
Paul Simons: Seat shows us how not to advertise
One of MAA’s original manifesto goals was to champion creative work and in particular broadcast advertising. To help that goal…
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Advertisers
Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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