I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup? Over this last weekend I was surprised to see several spots on TV very clearly believing England would still be ...Read More »
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic can be boring at times but sometimes it is worth the energy for all concerned. I mentor post grad business ...Read More »
Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket giants with a mix of news. Sir Ken Morrison had a public spat last week at the AGM of Morrison’s ...Read More »
VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time; the pressure of ‘shifting the metal’ results in tactical advertising featuring new models without any real connection between different executions. ...Read More »
Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand damage’ in a piece about M&S (which reported its annual profits today). It is the first time I’ve read this ...Read More »
John Wren, CEO of Omnicom, has sworn never again to attempt a merger of equal partners in the wake of the collapsed deal with Publicis. As the wisdom of M&A specialists would say: “there is not such a thing as ...Read More »
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review of their business, putting RKCR/Y&R on notice. I wonder why? I have similar queries on other relationships such as Argos ...Read More »
Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand personality. This one has a visual of a pretty, smiling female staff member in Ryanair uniform, standing in front of ...Read More »
Facebook’s tenth birthday is worth celebrating – but will things look quite so rosy in another ten years’ time?
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their tenth birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social ...Read More »