Tag Archives: Paul Simons

Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson

VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time; the pressure of ‘shifting the metal’ results in tactical advertising featuring new models without any real connection between different executions. ...

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Facebook’s tenth birthday is worth celebrating – but will things look quite so rosy in another ten years’ time?

As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their tenth birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social ...

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