We rather miss Orange in the UK, with its history of better than good ads mostly by WCRS (also due to disappear thanks to an Engine Group re-organisation). Instead we have the horrible EE. Orange is now France Telecom’s headline ...
Read More »Vodafone and EE give business a bad name over merciless treatment of Phones 4U
Corporate life used to be conducted according to certain well-mannered rules, even if the nature of the beast was ‘red in tooth and claw.’ But the decision by, first, Vodafone and then, in the most cowardly fashion, by EE (owner ...
Read More »Here’s a nice French Orange ad – pity about the others
Here’s a very nice ad from Publicis Conseil in Paris for Orange. And that’s it really. Except that I see lots of really good French ads wearing my MAA hat but I was in Paris at the weekend (what an ...
Read More »Direct Line and EE line up Christmas reviews
This one’s a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about ...
Read More »WCRS founder Robin Wight picks his Desert Island Ads
Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded UK agencies of the 1980s and beyond. WCRS produced ground-breaking campaigns for BMW, Carling and Orange among many others. He ...
Read More »Orange returns to form with French Louvre ad
Telecoms companies are being forced, kicking and screaming, to cut their iniquitous roaming charges for travellers. But you have to make the best of these things and Orange in France (why isn’t it called Everything Everywhere there as in the ...
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