Omar Oakes
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Advertisers
Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells…
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Agencies
Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad…
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Advertisers
Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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