Independent London creative agency Now has welcomed 2023 in fine style, winning family-owned Grande Marque Champagne House Pol Roger after a pitch. Pol Roger has been around since 1849, consumed in industrial quantities by war-time prime minister Sir Winston Churchill ...
Read More »Fearsome kids take over in Warner Hotels brand refresh
Ads for holidays aimed solely at adults (usually of a certain vintage) generally feature improbably retouched oldies sipping something fizzy as the sun sets somewhere nice (even if it’s in England.) So well done Warner Hotels, which offers adults-only short ...
Read More »Recipe wins New York Bakery from Now
Recipe has won New York Bakery from Now in a pitch also involving Quiet Storm. Now handled the business for eight years. New York Bakery claims to be the UK’s leading bagel brand. NYB head of marketing Christina Honigfort says: ...
Read More »BBH debuts for Ribena, Now relaunches Little Rick
BBH looks like an agency on the way back – it never went away of course, still one of the UK’s biggest, now in the Publicis empire – but it once stood for different: zagging while the others zigged. After ...
Read More »Now hires Louise Hayward from Engine as new CEO
Independent London agency Now has hired Louise Hayward from Engine as its new CEO. She replaces Larissa Vince who joined TBWA London as CEO last year. Hayward (above) is currently client managing director and director of account handling at Engine ...
Read More »Now turns to animation for TopCashback debut
Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand ...
Read More »BT Business tries to show a human face
Something seems to be happening, finally, at Britain’s BT with French interloper Altice snapping up 12% of its shares in a cunningly executed raid and the company finally agreeing to pull its finger out when it comes to connecting Britain’s ...
Read More »Vanquis cat walks tall in clever new campaign from Now and MPC Creative
Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like. Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from ...
Read More »Now wins controversial Go Ultra Low driving campaign
Confused about electric or hybrid cars and what emissions we’re allowed to emit (or not)? Agency Now has been hired by Go Ultra Low, a partnership between the UK government’s Office for Low Emission Vehicles and the Society of Motor ...
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