Tag Archives: nike

W+K sets out to capture the essence of London for Nike

Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year ...

Read More »

Nike hopes the fates smile on record-breaking Mo Farah

Mo Farah seems to be carrying the flag for the British in his own in the underwhelming (and wet) IAAF London World Championships as he sets out on Saturday to add the 5000 metres gold to his 10000 success. This ...

Read More »

New Aussie Nike campaign recharges ‘Just Do It’

Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It ...

Read More »

Wieden+Kennedy unveils Roger’s special effect on Nike

It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes. Simple, obvious even but Wieden+Kennedy does it with panache. That’s how ...

Read More »

W+K strikes gold for Nike with failed Marathon bid

Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although ...

Read More »

Ogilvy’s Refugee Nation is big One Show winner, McCann New York is top agency

The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: ...

Read More »

Clickon’s Benjamin Potter: Air Max – 30 year ad highlights

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

Read More »

Nike’s new ad wades into equality debate – but will that change ever come?

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

Read More »