Tag Archives: nike

Nike’s new ‘rallying cry’ for women misses the point

“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you ...

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Wieden+Kennedy hits the right note with Colin Kaepernick Nike celebration

Donald Trump’s favourite NFL player Colin Kaepernick, who lost his job after leading a civil rights protest, is one of the stars of Nike’s new ‘Just Do It – Dream Crazy’ celebration from Wieden+Kennedy and here he is amid a ...

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Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

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Small print lets down Nike Ronaldo poster

Here’s a striking poster from Nike and agency Wieden+Kennedy Amsterdam to herald Christiano Ronaldo’s arrival at the serial Serie A winners. But print is an unforgiving medium, if you read closely. Ronaldo the only player to score in “three league ...

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Nike tries to monster rivals with ‘the phantom’ for Phantom

Nike is launching a new version of its Phantom football boots so agency Wieden+Kennedy has invented the phantom, a mysterious footballer who grows legs and other attributes as the occasion demands. He starts off as Philippe Coutinho before morphing into ...

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Nike goes back to 1996 to celebrate France World Cup win

If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate ...

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Nike fast forwards to 2033 – with China for the World Cup

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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