Tag Archives: nike

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

Nike ads have had more than their fair share of epic moments over the years. now, with LeBron James in the chair via agency Wieden+Kennedy, it’s advising us that “you’re never too far down” in moments of crisis – to ...

“When you’re a naughty kid from Brent you do things you’re not supposed to do” says England football star Raheem Sterling in this winning new Nike ad from Wieden+Kennedy. Like being capped for England at 17 but also fending off ...

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...