Tag Archives: nike

Nike surprises with $1bn media split

Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that describes itself as a full service digital agency. Interpublic’s Initiative wins the business outside the US. The whole account is ...

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Nike gives women’s Euros both barrels – but does it need heavier artillery?

More from Nike’s ‘Never settle, never done’ campaign (another attempt to replicate ‘Just Do It?’), this time from Wieden+Kennedy London. Nike has often seen the agency at it its best, ‘Nothing beats a Londoner,’ now four years old is probably ...

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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope ...

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McCann poaches new creative leader Lopez from Nike

McCann Worldgroup has replaced CCO Rob Reilly (off to WPP as its creative supremo) with the surprise appointment of Alex Lopez from Nike as Worldgroup’s new president and global CCO. Lopez seems full of surprises as there doesn’t seem to ...

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Now the real hard work begins for tennis prodigy Emma

Now, wonder who this is? What we do know is that you’re going to be seeing a lot more of her over the next few years. Let’s just hope that Emma Raducanu, already signed by Nike and the star of ...

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BMB wins staff-focussed Nike brief

Here’s a coup for London agency BMB and its owner Cheil, a brief from Nike to promote its stores. ‘Ask our Athletes’ features Nike store staff who are also sports folk in their own right. BMB was appointed after a ...

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Why Nike’s ‘land of new football’ could be an own goal

Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the world more open, accessible, less prejudiced…well you get the drift. Nike is a mega-corporation, intent on improving the world. Selling ...

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Nike zeroes in on maternity in new ode to strong women

This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, ...

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