Tag Archives: nike

Nike zeroes in on maternity in new ode to strong women

This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, ...

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Nike tiptoes into the election with plea to vote

What’s Nike up to with this new ad from Wieden+Kennedy urging Americans to vote on November 3? Is founder and chairman emeritus Phil Knight a Trump or a Biden man? Nike, of course, is famous for its Colin Kaepernick black ...

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Nike turns its anarchic talents to Liverpool FC

Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...

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Too many athletes get in the way of Nike’s covid-19 message

Nike ads have had more than their fair share of epic moments over the years. now, with LeBron James in the chair via agency Wieden+Kennedy, it’s advising us that “you’re never too far down” in moments of crisis – to ...

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Nike’s triumphal Women’s World Cup ad backfires

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

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Nike ‘goes further’ again – this time to and from Shanghai

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

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