Tag Archives: nike

Nike fast forwards to 2033 – with China for the World Cup

Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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W+K sets out to capture the essence of London for Nike

Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year ...

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