Tag Archives: nike

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

Nike was our 2018 Advertiser of the Year (a belated choice but they’ll be hanging out the bunting in Portland just the same) and here’s another winner, this time courtesy of Wieden+Kennedy Shanghai. “Shanghai’s never done” it says as the ...

Nike’s ‘Nothing beats a Londoner’ from Wieden+Kennedy is one of those rare ads that gets better the more you see it; it is, indeed, a compelling summary of what London is like for Londoners in many of its aspects. There’s ...

Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea. This follows its lauded (and criticised in some quarters) ad featuring former ...