Tag Archives: nike

Has it been a while since we had a Wieden+Kennedy London epic for Nike? Can’t recall one apart from ‘Write the Future’ with Wayne Rooney in 2010. Here’s one though, ‘Nothing beats a Londoner.’ 2010 was a Word Cup year ...

Mo Farah seems to be carrying the flag for the British in his own in the underwhelming (and wet) IAAF London World Championships as he sets out on Saturday to add the 5000 metres gold to his 10000 success. This ...

Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It ...

It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes. Simple, obvious even but Wieden+Kennedy does it with panache. That’s how ...

Ogilvy New York’s ‘The Refugee Nation’ for Amnesty International – whereby a team of refugees was entered for the 2016 Olympics – is one of our pundits’ Top Tips for Cannes, undeniably a big idea. In terms of athletics (although ...

The New York One Show’s Best of Show award has gone to Cross-Platform winner Refugee Nation for Amnesty International from Ogilvy New York. The campaign celebrates 2016’s first Olympics team for refugees. Event organiser One Club CEO Kevin Swanepoel says: ...

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it so brave to say you’re on the side of inclusivity and all the rest of it? In the case of ...

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...