Tag Archives: nike

Nike’s triumphal Women’s World Cup ad backfires

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

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Nike ‘goes further’ again – this time to and from Shanghai

China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...

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Archie Heaton: why brands need to be heard as well as seen

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...

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Budweiser hails first Major League baseballer in Spike Lee film from Isobar

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...

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YouTube’s top ads of 2018 show that a good story sells

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

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Now Nike sends up the Chinese in W+K Shanghai winner

Nike was our 2018 Advertiser of the Year (a belated choice but they’ll be hanging out the bunting in Portland just the same) and here’s another winner, this time courtesy of Wieden+Kennedy Shanghai. “Shanghai’s never done” it says as the ...

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Nike enters the UK lists against racism with Sterling ad

Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea. This follows its lauded (and criticised in some quarters) ad featuring former ...

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