Tag Archives: nike

YouTube’s top ads of 2018 show that a good story sells

YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property portal Immowelt from Kolle Rebbe Hamburg. Ccalculated by an algorithm – yikes – that factors in audience engagement and retention ...

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Now Nike sends up the Chinese in W+K Shanghai winner

Nike was our 2018 Advertiser of the Year (a belated choice but they’ll be hanging out the bunting in Portland just the same) and here’s another winner, this time courtesy of Wieden+Kennedy Shanghai. “Shanghai’s never done” it says as the ...

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Nike enters the UK lists against racism with Sterling ad

Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea. This follows its lauded (and criticised in some quarters) ad featuring former ...

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Nike courts China controversy with Dribble&

Apparently a Chinese journalist told basketball great LeBron James to “shut up and dribble” in a recent encounter, which has sparked a new campaign from Nike and agency Wieden+Kennedy Shanghai – Dribble& – and even a new range of clothing. ...

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Nike’s new ‘rallying cry’ for women misses the point

“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you ...

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Wieden+Kennedy hits the right note with Colin Kaepernick Nike celebration

Donald Trump’s favourite NFL player Colin Kaepernick, who lost his job after leading a civil rights protest, is one of the stars of Nike’s new ‘Just Do It – Dream Crazy’ celebration from Wieden+Kennedy and here he is amid a ...

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Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

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