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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among…
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We Are Pi and Nike celebrate inclusive Paris Olympics
The Paris Olympics are still a good memory and PI studios, the production arm of Amsterdam-based We Are Pi and…
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Nike’s fond retirement farewell to Rafa Nadal
Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil…
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Nike sticks to winning mantra for Paralympics
Nike’s ‘winning isn’t for everyone’ for the Olympics didn’t please everyone but it’s back on the same theme for the…
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Is Nike running out of road?
Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?”…
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Nike’s star footballer formula is looking weary
A big soccer tournament wouldn’t be, er, a big soccer tournament without an epic from Nike and here it is…
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Nike gives women’s Euros both barrels – but does it need heavier artillery?
More from Nike’s ‘Never settle, never done’ campaign (another attempt to replicate ‘Just Do It?’), this time from Wieden+Kennedy London.…
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