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New spin on ‘parking the bus’ for Nike soccer
‘Parking the bus’ is what you do in soccer when they’re better than you – load the defence. So Nike…
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Ad Tech
Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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Nike gives women’s Euros both barrels – but does it need heavier artillery?
More from Nike’s ‘Never settle, never done’ campaign (another attempt to replicate ‘Just Do It?’), this time from Wieden+Kennedy London.…
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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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News
McCann poaches new creative leader Lopez from Nike
McCann Worldgroup has replaced CCO Rob Reilly (off to WPP as its creative supremo) with the surprise appointment of Alex…
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Now the real hard work begins for tennis prodigy Emma
Now, wonder who this is? What we do know is that you’re going to be seeing a lot more of…
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BMB wins staff-focussed Nike brief
Here’s a coup for London agency BMB and its owner Cheil, a brief from Nike to promote its stores. ‘Ask…
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Why Nike’s ‘land of new football’ could be an own goal
Sport used to be called ‘war by other means.’ These days, we’re continually told, it’s a way of making the…
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Nike zeroes in on maternity in new ode to strong women
This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world…
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