More About Advertising The alternative voice of advertising, marketing and media
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection of his pieces over the years. This one was recalled by MullenLowe’s Laurence Green. In business it’s often difficult to ...
Read More »Nike tiptoes into the election with plea to vote
What’s Nike up to with this new ad from Wieden+Kennedy urging Americans to vote on November 3? Is founder and chairman emeritus Phil Knight a Trump or a Biden man? Nike, of course, is famous for its Colin Kaepernick black ...
Read More »Nike turns its anarchic talents to Liverpool FC
Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that far away) so kit supplier Nike is hymning the reds with another Wieden+Kennedy epic (presume it’s them anyway), flirting just ...
Read More »Too many athletes get in the way of Nike’s covid-19 message
Nike ads have had more than their fair share of epic moments over the years. now, with LeBron James in the chair via agency Wieden+Kennedy, it’s advising us that “you’re never too far down” in moments of crisis – to ...
Read More »W+K’s sure touch with Londoners takes footballer Raheem Sterling back to Brent
“When you’re a naughty kid from Brent you do things you’re not supposed to do” says England football star Raheem Sterling in this winning new Nike ad from Wieden+Kennedy. Like being capped for England at 17 but also fending off ...
Read More »Nike’s triumphal Women’s World Cup ad backfires
Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...
Read More »Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...
Read More »Nike ‘goes further’ again – this time to and from Shanghai
China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious Nike epic, this time from Shanghai courtesy of Wieden+Kennedy and directeur du moment Ian Pons Jewell. We’ve seen it all ...
Read More »Archie Heaton: why brands need to be heard as well as seen
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...
Read More »