Tag Archives: newsworks

How a blast from the past inspired new Newsworks ad

A while back we weren’t too impressed by Holmes Hobbs Marcantonio’s debut ad for Newsworks, the newspaper marketing body. Not that there was anything wrong with it, it just seemed too polite to tackle what is, for many newspaper groups, ...

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Newsworks’ polite plea won’t turn back online tide

More newspapers, this time its newspaper marketing body Newsworks trying to persuade advertisers to cease their gadarene rush to digital/online and save some money for the poor old sinking press. So it’s signed up agency Holmes Hobbs Marcantonio to produce ...

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Newsworks launches £300,000 planning competition

‘Newsbrands create Super Bowl moment’ reads the headline on an interesting announcement from the body set up to market the UK’s newspapers. Well that might be pushing it a bit but Newsbrands, led by former WARC and Haymnarket executive Rufus ...

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UK’s Newspaper Marketing Agency joins the digital age as Newsworks

Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is ...

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