Tag Archives: newsworks

A while back we weren’t too impressed by Holmes Hobbs Marcantonio’s debut ad for Newsworks, the newspaper marketing body. Not that there was anything wrong with it, it just seemed too polite to tackle what is, for many newspaper groups, ...

More newspapers, this time its newspaper marketing body Newsworks trying to persuade advertisers to cease their gadarene rush to digital/online and save some money for the poor old sinking press. So it’s signed up agency Holmes Hobbs Marcantonio to produce ...

The UK newspaper industry has called time on the venerable National Readership Survey (NRS) which has measured newspaper and magazine audiences since the year dot. Newspapers are keen to boost their reader numbers by measuring online as well as print ...

‘Newsbrands create Super Bowl moment’ reads the headline on an interesting announcement from the body set up to market the UK’s newspapers. Well that might be pushing it a bit but Newsbrands, led by former WARC and Haymnarket executive Rufus ...

Newsworks, whose job it is to plug UK newspapers and their various spin-offs like websites and apps (or ‘Newsbrands’ as it likes to call them), is launching a new campaign devised by veteran comedy producer and writer John Lloyd and ...