Newsworks enlists comedy veteran John Lloyd for new ‘papers aren’t just papers anymore’ campaign

Newsworks, whose job it is to plug UK newspapers and their various spin-offs like websites and apps (or ‘Newsbrands’ as it likes to call them), is launching a new campaign devised by veteran comedy producer and writer John Lloyd and designers Tappin Gofton who have worked with Coldplay and the Chemical Brothers among others.

The campaign is called ‘papers aren’t just papers anymore.’

Lloyd (left) who worked on shows including Not the Nine O’Clock News and Blackadder and devised current quiz show Q1 says: “A world without newspapers is truly unspeakable. I hope the campaign changes perceptions and makes people think. Newspapers are a vibrant and innovative business, full of dedicated and passionate people, an industry that I have come to both love and admire.”

Which isn’t a particularly widely held view these days, even by many journalists. Here’s one of the ads:

Which is very nice and, er, designery. “Making sense of the world on your behalf’ is what it says at the bottom. We could do with a bit more of that but maybe that will come later in the campaign.

And surely Lloyd, who used to be quite a successful commercials director too, will be pressed into service behind a camera at some stage.