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Apple tops BrandZ rankings as strongest brands pull ahead
BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row:…
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Born Social’s Paddy Smith: My Top Tips for Cannes
Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a…
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Will brand Beckham get the boot after bust-up?
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois,…
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VCCP turns National Lottery scratch cards into a real life game
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers…
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Sorrell blames AI for S4 Capital ‘s continued revenue fall
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising…
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Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of…
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C4’s Lynsey Atkin launches new start-up, Baby Teeth
Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production…
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Lucky Generals brings swagger to Rubicon juice
Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series…
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BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full…
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