Hyundai’s luxury brand Ioniq is eschewing the Super Bowl this year but agency Innocean has been charged with making a Super Bowl level ad, to run elsewhere on NFL coverage. So here it is. with Jason Bateman taking a tour ...
Read More »New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s ...
Read More »New Year creative: Getir and Patak’s
Hardly blockbusters it’s true, but interesting in their own ways. Getir is a Turkish-owned quick delivery company, currently in London – which may account for the name, no it’s not cockney for ‘Get ‘ere.’ And the company is sponsoring London ...
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