Tag Archives: New year creative

New creativity: Ioniq, IKEA and Halifax

Hyundai’s luxury brand Ioniq is eschewing the Super Bowl this year but agency Innocean has been charged with making a Super Bowl level ad, to run elsewhere on NFL coverage. So here it is. with Jason Bateman taking a tour ...

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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen

Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same seam for years too. This time it’s for skincare brand Olay, with an epic from Publicis Asia Pacific highlighting women’s ...

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New Year creative: Getir and Patak’s

Hardly blockbusters it’s true, but interesting in their own ways. Getir is a Turkish-owned quick delivery company, currently in London – which may account for the name, no it’s not cockney for ‘Get ‘ere.’ And the company is sponsoring London ...

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