Hyundai’s luxury brand Ioniq is eschewing the Super Bowl this year but agency Innocean has been charged with making a Super Bowl level ad, to run elsewhere on NFL coverage.
So here it is. with Jason Bateman taking a tour through pre-history/history. Cave-dwelling folk are turning up often in ads recently, maybe it’s to escape all that gleaming tech.
MAA creative scale: 6 (promise not quite fulfilled.)
IKEA ploughs its own furrow, usually to excellent effect, using a variety of agencies and giving them room to manoeuvre. This from Thjnk in Germany, an agency that WPP acquired a few years ago when it decided to increae its German footprint (there are only 8,000 of them there.)
Seems to have picked up a gem.
Accurately encapsulates the joys of modern living.
Outstanding: MAA creative scale: 9.
Halifax is back with New Commercial Arts to remind us that “it’s a people thing.” This time with a bench and its various occupants through the day.
Single-minded you might call it. Halifax was NCA’s first big account and, clearly, the intention is not to drop the ball.
The occasional Finn Russell-type risky long pass wouldn’t go amiss though.
MAA creative scale: 6.