Tag Archives: new TV campaign

W+K’s big new idea for 3: (its own) little pony

I was beginning to think that Wieden+Kennedy London had forgotten about phone company 3, its big win of last year before Tesco rumbled through the door. Where were the ads? Well here’s the big new campaign, featuring a little pony. ...

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McDonald’s ups the stakes in the health game with Happy Meals relaunch

McDonald’s is always damned if it does and damned if it doesn’t, witness the fuss over the recent TV campaign praising its farmer suppliers. Now it’s in the process of providing more ammunition for its legions of critics by revamping ...

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Here’s the strategy for Wieden’s new campaign for Ivory Soap

Well this is the strategy (99.44 pure soap) although the actual TV campaign for Procter & Gamble’s iconic Ivory Soap from Wieden+Kennedy Portland will clearly be different (it features a family apparently). ‘When dirt changes its formula so will we’ ...

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