Tag Archives: nespresso

OK, that’s enough agonising over the state of adverts and agencies (see today’s other stories), let’s look at a campaign that clearly works – judging by the amount of money Nestle has thrown at it. It’s George Clooney’s latest reprise ...

Nestle’s Nespresso is going all digital with its spanking new YouTube channel, which promises all kinds of engaging content but, for now anyway, is the usual stuff and a new campaign featuring Gorgeous George and his pal Matt Damon. Still ...

So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled ...

Well this isn’t like George Clooney at all – unless George has had a new lease of life. This is a groovy new online film from McCann Paris and studio Soleil Noir on the theme of ‘One second of emotions.’ ...

OK, we’ll admit it – Spanish actress Penelope Cruz is quite popular in these quarters, for her acting ability obviously. So why go and waste it (and her) in this dire new US spot for Nespresso by The Martin Agency? ...

Chilli chocolate anyone? Well it might be the next big thing as Nestle, with its Maison Cailler brand, and Kraft’s Cadbury, with UK brand Green & Black’s, try to persuade us to spend much more on the world’s most acceptable ...

Mention Nestle and baby milk and many people around the world will see red as the Swiss food giant was widely castigated in the 1970s over the marketing of its powdered milk which mothers in some parts of the world ...

It’s hardly what you expect from the world’s greatest Scotsman is it? But back in 1992 actor Sean Connery featured in this ad for Suntory Crest, made solely for the Japanese market (the commercial, that is). It’s one of 50 ...

Someone at Nestle once told me that a cup of coffee was the most profitable product in the world (all that water) and the world’s biggest food maker has profited mightily from the end product of the bean recently via ...