Tag Archives: Neil Christie

‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not.’ (Bullmore 1999.) Professor Byron Sharp’s thought-provoking book ‘How Brands Grow – What Marketers Don’t Know’ aims to debunk ...

Agreeing to be grilled by Newsnight’s famous inquisitor Jeremy Paxman is a pretty good way to spoil your evening but Wieden+Kennedy London’s Neil Christie (left) bravely signed up to discuss Christmas ads last night (Wednesday). Paxo, as ever, was bluntly dismissive ...

Sir John Hegarty began his career as an art director at Benton & Bowles (he was later fired) and then moved to Cramer Saatchi and Saatchi & Saatchi before helping to launch TBWA in London. He founded Bartle Bogle Hegarty ...

Chewing gum is filthy stuff but Wieden+Kennedy London is trying its hardest to put a smile on the face of the unmentionable (especially if you tread in it) with a Gumulon app-based game for Mondelez International’s Stride. Mondelez has just ...

Well do you? Time was when you couldn’t get a job in adverts unless your dad was a senior account man or creative and even then you had to start in the post room. More recently, in London at least, ...

It’s a funny old week with the Cannes Lions going on – people there obviously feel like they’re at the epicentre of everything while others (the vast majority, obviously) think it’s a big wank. We’ve been light on Cannes today ...

Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at ...

Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of ...

OK, here we go: after a not very scientific analysis of the ruminations of Paul Simons, Giles Keeble, Jerry Judge, George Parker, Stuart Smith and myself we come to: Agency of the Year Wieden+Kennedy London. For lots of good stuff, ...