Tag Archives: NCA

UK supermarkets have a big fight on their hands as the cost of living peaks (we hope) with massive energy price rises coming through in October. Discounters Aldi and Lidl, who seemed to have been contained, will presumably make further ...

I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience (CX) conferences, holding group strategy events, and I’ve been secretly stealing slides. I’ve been screen-shotting slides that claim to define ...

Royal Enfield motorcycles, a global brand, are now made in Chennai, India although the name harks back to the days when the north London suburb engineered all sorts of stuff, not least Lee Enfield rifles. It was one of New ...

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

New Commercial Arts kicked off its relationship with the Alzheimer’s Society with the launch of a “nameless shirt” as part of the charity’s partnership with the Football Association. England players wore nameless shirts for the second half of the friendly ...

In case anyone doubted it New Commercial Arts, the London agency founded by adam&eve’s James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman, is now a big player – winning UK price comparison site ...