Tag Archives: nationwide

Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

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Nationwide launches oddly-timed £20m ad review

‘Tis the season of account reviews – maybe clients get too long off work between Christmas and New Year and have to find something to do when they get back to work – and Nationwide is reviewing its £20m business, ...

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Paul Simons: my person, agency and ad of the year

Person of the year This was the easiest for me as David Droga deserves to be voted most influential person on the planet at the moment for the performance of Droga5 in 2013. In just seven years in New York ...

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Paul Simons: where would I work now?

In the first of a new series in which we invite adland luminaries to tell us where they would work now if they had the choice, Paul Simons, one of the founders of leading UK creative agency of the 1990s ...

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Britain’s much-derided banks try to make us like them again with TV ad blitz

Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...

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