nationwide
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NCA rebrands Nationwide as the customer-friendly bank
It’s a while since we’ve seen an obnoxious yuppie in an ad (they usually play well – did a great…
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New Commercial Arts debuts for Nationwide with some rare good news for banking customers
Son paid us a surprise visit this morning and, aside from raiding the fridge, told us smugly that his bank/building…
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Nationwide creative and CX goes to New Commercial Arts
Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power…
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VCCP pulls out of Nationwide pitch
Incumbent VCCP has pulled out of the Nationwide pitch after working on the account for eight years. VCCP says: “We…
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Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson
Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it…
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Nationwide launches oddly-timed £20m ad review
‘Tis the season of account reviews – maybe clients get too long off work between Christmas and New Year and…
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Paul Simons: my person, agency and ad of the year
Person of the year This was the easiest for me as David Droga deserves to be voted most influential person…
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Paul Simons: where would I work now?
In the first of a new series in which we invite adland luminaries to tell us where they would work…
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Britain’s much-derided banks try to make us like them again with TV ad blitz
Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking…
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