Tag Archives: nationwide

Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power would have closed its book when NCA resigned substantial Halifax to pitch for it.) New Nationwide marketing boss Catherine Kehoe ...

Incumbent VCCP has pulled out of the Nationwide pitch after working on the account for eight years. VCCP says: “We have had the privilege of working with Nationwide for around 8 years and are incredibly proud of the work we’ve ...

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

‘Tis the season of account reviews – maybe clients get too long off work between Christmas and New Year and have to find something to do when they get back to work – and Nationwide is reviewing its £20m business, ...

Person of the year This was the easiest for me as David Droga deserves to be voted most influential person on the planet at the moment for the performance of Droga5 in 2013. In just seven years in New York ...

In the first of a new series in which we invite adland luminaries to tell us where they would work now if they had the choice, Paul Simons, one of the founders of leading UK creative agency of the 1990s ...

Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...

Nationwide and Miss Sexy Voiceover are back in this new film from 18 Feet & Rising, essaying an origami theme and polite kick in the ribs to those horrible banks. Building society Nationwide is a good thing (although it takes ...

Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...