nationwide
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Nationwide aims at younger market in NCA’s latest Dominic West ad
Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy –…
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Controversial (amended) Nationwide campaign back on air – not many dead
Nationwide’s controversial campaign by New Commercial Arts about bank closures is back on air – with a changed V/O featuring…
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Ad Tech
Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Nationwide takes battle against big banks to debanked Windsor
Undeterred by. a volley of complaints to the ASA, Nationwide and agency New Commercial Arts is doubling down on its…
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Are the UK’s big banks ganging up on Nationwide over Dominic West ad campaign?
So who are the 273 people who, at the end of last week, had complained to the UK’s Advertising Standards…
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NCA brings back Dominic West as Nationwide takes pot shot at banking rivals
Dominic West and his (already) long-suffering oppo are back for Nationwide and New Commercial Arts. There’s evidently a series here,…
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NCA rebrands Nationwide as the customer-friendly bank
It’s a while since we’ve seen an obnoxious yuppie in an ad (they usually play well – did a great…
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New Commercial Arts debuts for Nationwide with some rare good news for banking customers
Son paid us a surprise visit this morning and, aside from raiding the fridge, told us smugly that his bank/building…
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Nationwide creative and CX goes to New Commercial Arts
Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power…
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