Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power would have closed its book when NCA resigned substantial Halifax to pitch for it.) New Nationwide marketing boss Catherine Kehoe ...
Read More »VCCP pulls out of Nationwide pitch
Incumbent VCCP has pulled out of the Nationwide pitch after working on the account for eight years. VCCP says: “We have had the privilege of working with Nationwide for around 8 years and are incredibly proud of the work we’ve ...
Read More »Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson
Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...
Read More »Nationwide launches oddly-timed £20m ad review
‘Tis the season of account reviews – maybe clients get too long off work between Christmas and New Year and have to find something to do when they get back to work – and Nationwide is reviewing its £20m business, ...
Read More »Paul Simons: my person, agency and ad of the year
Person of the year This was the easiest for me as David Droga deserves to be voted most influential person on the planet at the moment for the performance of Droga5 in 2013. In just seven years in New York ...
Read More »Paul Simons: where would I work now?
In the first of a new series in which we invite adland luminaries to tell us where they would work now if they had the choice, Paul Simons, one of the founders of leading UK creative agency of the 1990s ...
Read More »Britain’s much-derided banks try to make us like them again with TV ad blitz
Yesterday we looked at Nationwide’s new ad aiming a polite kick at rival banks (Nationwide is a mutual) while remarking that the aforementioned banks are sticking their heads above the parapet at last following the well-deserved beating they took for ...
Read More »Nationwide returns to TV with another nicely-spoken assault on those horrible banks
Nationwide and Miss Sexy Voiceover are back in this new film from 18 Feet & Rising, essaying an origami theme and polite kick in the ribs to those horrible banks. Building society Nationwide is a good thing (although it takes ...
Read More »The times are against agency start-ups but here’s how you win: first find a brave client..
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...
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