MSQ media agency Walk-In Media is expanding into the US. The agency, headed by former Walker Media boss Simon Davis, is opening a New York office. Walker will become Walk-In’s global CEO. Walker Media is now Publicis Groupe’s Spark Foundry. ...
Read More »MSQ adds Elmwood to Holmes & Marchant to create global design contender
Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff ...
Read More »MSQ progress “more than a Covid bounce” says CEO Reid
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like for like) with EBITDA profits (the preferred measure for acquisitive companies) of £5.8m. Revenue was £42.6m. MSQ had a busy ...
Read More »MSQ signs Kantar heavy hitter Bart Michels
Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as an executive director and executive chairman of MSQ’s insights and analytics consultancy Freemavens. Michels (left) worked in marketing at companies ...
Read More »Now MSQ buys production studio Brave Spark
Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be Heard Group and MBA. Brave Spark, which works for Hiscox, Arlo, Hitachi and Trivento among others, will be based in ...
Read More »The Gate New York tackles accountants
Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at ...
Read More »MSQ wins Visit Britain global digital task
MSQ has been appointed by national tourist agency VisitBritain to handle its global digital brand activity. The agency was selected following a competitive pitch. MSQ will work under the newly-refreshed GREAT campaign guidelines to develop all digital activity, including film ...
Read More »MSQ wins Cancer Research UK lead digital role
Cancer Research UK has appointed MSQ to handle its digital marketing creative following a pitch. The move is part of Cancer Research UK’s new drive to engage current and potential supporters on a more consistent and personal level. MSQ will ...
Read More »MSQ raids Deloitte for senior leadership to boost growing North America operation
Marcoms group MSQ has raided Deloitte Digital for two leaders for its North America division. The London-based group has hired Aaron Lang as the first president of MSQ North America. Lang joins the business from Deloitte Digital, where he was ...
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