Tag Archives: mondelez international

Global Milka account heads to W+K Amsterdam

Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...

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Philadelphia returns home to JWT London

It’s always nice for an agency when it’s re-apppointed by a client and Mondelez International has done just that with J. Walter Thompson in the UK. JWT handled Philadelphia for decades (originally it was owned by Kraft) before the account ...

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Mondelez moves ad production into Tag, former boss Steve Parish weighs return to the business with Oliver

Ad production seems to be the latest battleground for agencies with the growth of big international forces like Tag, owned by Deutsche Post these days, and local players like Network in London which works for Morrisons and Dixons. Production is ...

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W+K London launches Gumulon game for Stride

Chewing gum is filthy stuff but Wieden+Kennedy London is trying its hardest to put a smile on the face of the unmentionable (especially if you tread in it) with a Gumulon app-based game for Mondelez International’s Stride. Mondelez has just ...

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ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery

The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK government intervene. We might politely remind these optimistic souls that governments of all hues have been loudly proclaiming their commitment ...

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Kraft’s snacks business takes the road to Mondelez

Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my ...

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