Tag Archives: mini

BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size ...

Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in BMW’s new campaign from Serviceplan yesterday – ...

I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re only prepared to pay a tenner for the turbot then you won’t get any – and likely be shown the ...

Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began with the financial crash of 2008 might be ending. The UK seems to have returned to some sort of growth ...

Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing how outdoor advertising can be integrated successfully into social media strategies.     All the coverage of the John Lewis ...

Wondered who’d done this new ad, ‘Style Parade,’ for Citroen’s DS3 and the answer is: H /Havas Dusseldorf. It’s a neat combo of French flair (befitting the DS3 and (dare one say it) German something or other (obviously one dare ...

Fred Rodwell and Andrew Parsons, the creative team behind UK agency VCCP’s ‘Morethan Freeman’ campaign for insurance company MoreTh>n, are among a number of new hirings at Wieden+Kennedy Amsterdam. The most senior hiring is Genevieve Hoey (left), an Australian, who ...

Giant UK mobile company Vodafone has fallen out with brand director Clare Sheikh (who says she’s consulting her lawyers) and replaced her with Barbara Haase from German consultancy Brand Plantation. Haase is a former brand director of BMW-owned Mini and ...

WPP boss Sir Martin Sorrell will be feeling pleased this morning as his investment in Canadian creative agency Taxi has paid off with the agency’s Amsterdam outpost being appointed to the Volkswagen agency roster. Taxi, founded by Paul Lavoie (pictured) ...