mini
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Are the Monks driving Mini in the right direction?
Sir Martin Sorrell’s S4 Capital and its lead agency MediaMonks (now just Monks it seems) are never far from adland…
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Anomaly gives new Mini Cooper EV some sixties swagger
“You’re only supposed to blow the bloody doors off” Michael Caine’s Charlie Croker famously observed in the original Italian Job…
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BMW’s Mini launches global ad search
BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth…
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Droga5 London celebrates ‘power of creativity’ in enigmatic film debut for Mini
Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the…
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BSSP in the US takes aim at “procurement-driven” reviews as it resigns Mini account
I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re…
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European economy is up so ad accounts (Mini, Sony and part of Douwe Egberts) are on the move
Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began…
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Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing…
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Havas Dusseldorf wheels out the big model battalions for Citroen’s sparky DS3
Wondered who’d done this new ad, ‘Style Parade,’ for Citroen’s DS3 and the answer is: H /Havas Dusseldorf. It’s a…
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