BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size ...
Read More »Droga5 London celebrates ‘power of creativity’ in enigmatic film debut for Mini
Car advertisers are producing some rum stuff these days – maybe connected to the seismic changes taking place in the industry. They’re either trying to sell something new – “lifestyle” choices as in BMW’s new campaign from Serviceplan yesterday – ...
Read More »BSSP in the US takes aim at “procurement-driven” reviews as it resigns Mini account
I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re only prepared to pay a tenner for the turbot then you won’t get any – and likely be shown the ...
Read More »European economy is up so ad accounts (Mini, Sony and part of Douwe Egberts) are on the move
Ad agencies, like all businesses, pore over economic prognostications keenly; recently waiting for some sign that the recession that began with the financial crash of 2008 might be ending. The UK seems to have returned to some sort of growth ...
Read More »Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing how outdoor advertising can be integrated successfully into social media strategies. All the coverage of the John Lewis ...
Read More »Havas Dusseldorf wheels out the big model battalions for Citroen’s sparky DS3
Wondered who’d done this new ad, ‘Style Parade,’ for Citroen’s DS3 and the answer is: H /Havas Dusseldorf. It’s a neat combo of French flair (befitting the DS3 and (dare one say it) German something or other (obviously one dare ...
Read More »VCCP ‘Morethan Freeman’ team among creative hirings at Wieden+Kennedy Amsterdam
Fred Rodwell and Andrew Parsons, the creative team behind UK agency VCCP’s ‘Morethan Freeman’ campaign for insurance company MoreTh>n, are among a number of new hirings at Wieden+Kennedy Amsterdam. The most senior hiring is Genevieve Hoey (left), an Australian, who ...
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