BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size of a removal van when Mini was invented back in 1959.
Main agency Jung von Matt is staying on the case it seems and by rights should be a contender for the new brief as it has a global network of sorts.
Here’s JVM’s ‘The faith of a few’ from a few years back, a tribute to John Cooper whose Mini Coopers won the Monte Carlo Rally against all the odds (including some much bigger beasts.)
https://www.youtube.com/watch?v=6FKNyhwUBY4
