BMW’s Mini launches global ad search

BMW’s Mini is reportedly looking for an agency to handle a new global campaign, another sign of the extraordinary growth of a brand once all but forgotten by the Brits (who invented it.) Mind you, today’s “Minis” are the size of a removal van when Mini was invented back in 1959.

Main agency Jung von Matt is staying on the case it seems and by rights should be a contender for the new brief as it has a global network of sorts.

Here’s JVM’s ‘The faith of a few’ from a few years back, a tribute to John Cooper whose Mini Coopers won the Monte Carlo Rally against all the odds (including some much bigger beasts.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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