mindshare
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Ad Tech
David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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Advertisers
Mindshare’s Nick Emery: when’s a prank a hanging offence?
According to Mail Online Mindshare global boss Nick Emery was fired after entering the loo for a wee and baring…
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Advertisers
Mindshare global boss Emery is out following alleged “clear breach of conduct”
Mindshare global CEO Nick Emery (below) is the latest senior adland figure to fall foul of changing mores, fired by…
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Ad Tech
Mindshare US rolls out private marketplace to help excluded LGBTQ media
Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ…
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Advertisers
WPP hopes “delivery unit” Outcomes will lead to a better outcome for Mindshare
WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists.…
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Mindshare survey shows growing use of tech – with humans fighting back
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK…
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WPP media agency Mindshare debuts speedy media
When Mother launched in London all that time ago its window on St John’s Street in Farringdon featured a vintage…
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R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New…
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£6bn Unilever global media for Mindshare and PHD
Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s…
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