Tag Archives: mindshare

When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to join the extensive list of ad-funded video opportunities competing for eyeballs. More common in the US, but very much here ...

According to Mail Online Mindshare global boss Nick Emery was fired after entering the loo for a wee and baring his bottom, visible during a Zoom call. Pretty silly but enough to bring an abrupt end to a 20-year career ...

Mindshare global CEO Nick Emery (below) is the latest senior adland figure to fall foul of changing mores, fired by GroupM owner WPP for an unspecified “clear breach of conduct.” GroupM CEO Christian Juhl, who’s taking over as interim boss ...

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to ...

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

When Mother launched in London all that time ago its window on St John’s Street in Farringdon featured a vintage caravan (can’t remember the exact significance of this except it was Mother-ish) and, one week, it had special ad offers ...

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...