Michael Lee
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Advertisers
Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’
The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest…
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Michael Lee: is it time for clients to show at Cannes?
I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few…
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Michael Wall of Lowe & Partners: my top tips for Cannes
Greetings from Oz. I think you have probably dealt with this but I would say Volvo trucks first and Honda…
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Michael Lee: why Hollywood is teaching the advertising world a lessson in marketing
I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its…
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Michael Lee: how did the Super Bowl first-timers fare?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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MAA’s Agency of the Year is…actually there are two
What a swizz! But, having totted up the recommendations of our distinguished panel – Andy Law, Paul Simons, George Parker,…
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Unilever cuts, debunking Millenials, the ‘Nutcracker’ ad with Spob and Freddie and more Ron Burgundy
Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor…
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Michael Lee: my agency, ads and person of the year
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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Advertisers
Michael Lee: what clients and agencies are missing with the demise of the Three-Martini Lunch
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20…
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