Greetings from Oz.
I think you have probably dealt with this but I would say Volvo trucks first and Honda Ayrton Senna second (there does seem to be a consensus building – ed).
Both are immaculate pieces of production and wonderful demonstrations of the integrity of their respective products. They also both live very comfortably in a connected world.
But equally they are both small. Neither is part of a big brand idea nor central to the commercial direction of their respective brands.
The really great stuff does both.
Michael Wall (left) is CEO of Lowe & Partners
Michael Lee of agency search consultant Madam (also just off a plane) concurs:
Sorry to be so predictable…but i do think the Senna piece to be rather special.
While Ogilvy China CCO Graham Fink says:
Cannes is always a hard one to predict, but the truly great work tends to always rise to the top. . The Volvo Trucks ‘Epic Spilt ‘ is sure to win big. Simple, memorable and surprising. Good enough to pull off a Grand Prix (or two!).