Tag Archives: metaverse

“The Metaverse may be virtual but the impact will be real,” so Meta (Facebook as was) is telling us in this latest in-house effort. So it fields a couple of “real world” examples: firefighting and medicine (isn’t this a dangerous ...

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as product lead for immersive, the BBC and Charlotte Tilbury has been hired to lead the new venture. Harbour Immersive says ...

Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one ...

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, ...

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he ...

As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole ...

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...