Tag Archives: metaverse

WPP’s Hogarth launches 700-strong metaverse army

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy ...

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Into the metaverse with Wunderman Thompson

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he ...

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Iceland’s Icelandverse beats Zuck to the punch

As we gird our loins for a trip around Mark Zuckerberg’s metaverse (would you really trust Facebook to design the entire virtual world you might be daft enough to occupy?), Inspired by Iceland has produced a film debunking the whole ...

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Sven Huberts of Isobar: welcome to a multi-sensory marketing world

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

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Reed Smith: the future of advertising – is it the metaverse?

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

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