Tag Archives: merkle

Dentsu moves swiftly to lock in Merkle in buyout deal

Being anywhere in adland is a precarious business at the moment but managers and staff at Merkle, the performance marketing agency two-thirds acquired by Dentsu’s DAN network are set for a $100m windfall with a further $60m to come as ...

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LNER picks M&C Saatchi and Merkle to pep up East Coast train route

LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has appointed M&C Saatchi and Merkle to handle its ad campaigns/marketing services in a Creative Brief review. LNER commercial director Suzanne ...

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Merkle launches data goldmine DataSource in UK

Dentsu Aegis Network’s performance marketing agency Merkle is launching what it calls its “people-based” data platform DataSource in the UK. Merkle claims DataSource is combines the best offline and online datasets to create one identity graph overlaid with the most ...

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Busy buyer Merkle lands San Francisco’s DWA

Dentsu Aegis Network’s Merkle performance marketing agency is busily expanding in Europe and now it’s getting bigger in the US too, buying global business-to-business digital media and marketing agency DWA. San Francisco-based DWA has eight offices around the world and ...

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