Tag Archives: Mercedes

Antoni keeps Publicis at bay with another Mercedes winner

Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm a while back by having a go at Daniel Craig for wearing a baby papoose but here’s the mighty Mercedes ...

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Mercedes rivals Amazon’s Alexa in Super Bowl voice battle

Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...

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Mercedes dives into heavy emotion for GLE launch

Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails to quicken the pulses – and it’s going for family appeal (if you’re a pretty well-off family.) So we have ...

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Now Mercedes joins the global media agency merry-go-round

Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and Germany which is quite a large exception – the German luxury car maker is also reported to be looking for ...

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Mercedes’ new gizmo-packed A-Class tops Audi and BMW

Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode of transport and Mercedes may have stolen a march with its forthcoming new A-Class. Complete with MBUX (geddit?) and MercedesMe, ...

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AllTogetherNow shows Vito versatility in Sport launch

The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the like) and people mover. Now Mercedes is launching a ‘Sport’ version (car manufacturers think we need a sport version of ...

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Mercedes’ new fashion campaign flounders in latex

We’ve heard about Apple becoming a fashion brand but Mercedes? Anyway here’s its ‘fashion film autumn/winter 2016’ presenting us with two so-called icons: Russian model Natasha Poly and the long-serving SL500 Roadster, both wrapped in bright blue latex. By an ...

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