Tag Archives: Mercedes

Mercedes’ new executive chariot aims for cool

How do you make a car that looks designed for bloated plutocrats/Russian oligarchs/PPE billionaires look cool? To those people who can afford a new Mercedes S Class. German agency Antoni Garage rounds up some Mercedes properties – its motor racing ...

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Federer serves up promising start for Publicis on Mercedes

Tennis star Roger Federer has been spending his time profitably in Italy it seems. A couple of weeks ago he popped up for Barilla pasta to play tennis across the rooftops with two young Italian girls, now he’s making two ...

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Music scores for Mercedes-Benz’s online showroom

Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort ...

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Roger Federer muses on retirement for Mercedes

Here’s a quirky one: tennis ace Roger Federer musing on retirement for Mercedes’ V-Class (Viano vans) in a new campaign from Germany’s Antoni. By Roger standards (he hasn’t been the most compelling performer in ads) it passes muster. It’s not ...

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Does Mercedes really need business transformation?

What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new ...

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Antoni keeps Publicis at bay with another Mercedes winner

Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm a while back by having a go at Daniel Craig for wearing a baby papoose but here’s the mighty Mercedes ...

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Mercedes rivals Amazon’s Alexa in Super Bowl voice battle

Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...

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Mercedes dives into heavy emotion for GLE launch

Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails to quicken the pulses – and it’s going for family appeal (if you’re a pretty well-off family.) So we have ...

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