Mercedes
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Does Mercedes really need business transformation?
What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head…
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Antoni keeps Publicis at bay with another Mercedes winner
Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm…
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Mercedes rivals Amazon’s Alexa in Super Bowl voice battle
Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and…
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Mercedes dives into heavy emotion for GLE launch
Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails…
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Now Mercedes joins the global media agency merry-go-round
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and…
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Mercedes’ new gizmo-packed A-Class tops Audi and BMW
Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode…
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Sadoun hails “transformative” Mercedes win for Publicis
Arthur Sadoun of Publicis Groupe (below) is appearing more often in the media than WPP’s Sir Martin Sorrell these days…
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Mercedes brings Hollywood to the Super Bowl with Peter Fonda’s ‘Easy Driver’
Back in the 1960s a couple of engineers started producing pimped-up Mercedes called AMG. Now darlings everyone wants an AMG…
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AllTogetherNow shows Vito versatility in Sport launch
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the…
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