Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm a while back by having a go at Daniel Craig for wearing a baby papoose but here’s the mighty Mercedes ...
Read More »Mercedes rivals Amazon’s Alexa in Super Bowl voice battle
Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...
Read More »Mercedes dives into heavy emotion for GLE launch
Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails to quicken the pulses – and it’s going for family appeal (if you’re a pretty well-off family.) So we have ...
Read More »Now Mercedes joins the global media agency merry-go-round
Hard on the heels of Mercedes’ a big creative review which chose Publicis Groupe – outside the US, China and Germany which is quite a large exception – the German luxury car maker is also reported to be looking for ...
Read More »Mercedes’ new gizmo-packed A-Class tops Audi and BMW
Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode of transport and Mercedes may have stolen a march with its forthcoming new A-Class. Complete with MBUX (geddit?) and MercedesMe, ...
Read More »Sadoun hails “transformative” Mercedes win for Publicis
Arthur Sadoun of Publicis Groupe (below) is appearing more often in the media than WPP’s Sir Martin Sorrell these days (careful Arthur) and now he’s back, bigging up the holding company’s “global” win of Daimler (aka Mercedes-Benz). This, says, Sadoun ...
Read More »Mercedes brings Hollywood to the Super Bowl with Peter Fonda’s ‘Easy Driver’
Back in the 1960s a couple of engineers started producing pimped-up Mercedes called AMG. Now darlings everyone wants an AMG so, for the Super Bowl, the German car brand is plugging it by returning to those heady days, 1969 and ...
Read More »AllTogetherNow shows Vito versatility in Sport launch
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the like) and people mover. Now Mercedes is launching a ‘Sport’ version (car manufacturers think we need a sport version of ...
Read More »Mercedes’ new fashion campaign flounders in latex
We’ve heard about Apple becoming a fashion brand but Mercedes? Anyway here’s its ‘fashion film autumn/winter 2016’ presenting us with two so-called icons: Russian model Natasha Poly and the long-serving SL500 Roadster, both wrapped in bright blue latex. By an ...
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