Mercedes G-Class bounces back with an all-terrain ballerina

Do you want to shame those other SUVs at the school gates? Mercedes’ G-Class, originally designed as a military vehicle, is no Chelsea tractor and, over 40 years since its launch, Antoni in Germany has a new campaign majoring on its macho all-terrain abilities.

Featuring a ballerina.

Why the unexpected marketing boost? After all, thus is supposed to be the era of eco-friendly electric cars. Maybe it’s Land Rover’s new Defender that’s reminded them.

A pleasing oddity.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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