Do you want to shame those other SUVs at the school gates? Mercedes’ G-Class, originally designed as a military vehicle, is no Chelsea tractor and, over 40 years since its launch, Antoni in Germany has a new campaign majoring on its macho all-terrain abilities.
Featuring a ballerina.
Why the unexpected marketing boost? After all, thus is supposed to be the era of eco-friendly electric cars. Maybe it’s Land Rover’s new Defender that’s reminded them.
A pleasing oddity.
MAA creative scale: 7.
