Tag Archives: media account

Cut-price PHD wins back Sainsbury’s media – official

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? ...

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All-at-sea Sainsbury’s reverses out of T&P’s m/Six into PHD

Campaign’s Gideon Spanier reckons that Sainsbury’s is reversing its decision to move its amalgamated £115m media account (Sainsbury’s and Argos) into The&Partnership’s m/Six Media and sticking with long-time incumbent PHD. The business moved to m/Six at the start of the ...

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The Specialist Works wins Hurtigruten cruises media

Norwegian adventure cruise company Hurtigruten has appointed media agency The Specialist Works to handle its £1m plus UK media planning and buying account after a competitive pitch. The agency’s remit will include traditional off-the-page media, targeting a wide range of ...

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£100m Tesco media holds the key to Initiative’s future

Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...

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CHI’s m/Six wins Carnival’s Princess Cruises media

M/Six, the media agency jointly owned by CHI & Partners and WPP’s GroupM (WPP owns 49 per cent of CHI) has won Carnival Corporation’s Princess Cruises media account. The business moves from Aegis-owned Vizeum. M/Six has been charged with making ...

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Vodafone’s £600m media goes to WPP – there’s a turn-up

I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be about the least surprising account move in the history of account moves. The business, which had been with Omnicom’s OMD ...

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Go-go Carat wins Mastercard media from IPG’s UM

Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection of medialand’s finest including PHD, MediaVest, yet another team from WPP (GroupM in other words) and incumbent UM, owned by ...

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GroupM steamrollers Havas to win £376m Danone

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...

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