Tag Archives: mec

MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...

WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will ...

GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised slightly hastily?) is scrapping a whole layer of regional management with individual offices across the world reporting to New York, ...

Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media owners around. Then last year the US ...

The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto a strong performer, a surprise loser. US telecoms giant AT&T, the country’s second biggest advertiser with a spend of nearly ...

WPP media agency MEC is making perhaps the boldest move yet by a media agency into creative by launching new content outfit Wavemaker. The new division will bring MEC’s content, access and organic performance offerings under one roof. The purpose ...

Financial advertising is a mystery to many of us – why do they bother? But bother they do and US fund giant Blackrock is one of the more energetic global spenders, spending somewhere north of $400m globally. Now the company ...

I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be about the least surprising account move in the history of account moves. The business, which had been with Omnicom’s OMD ...

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...