Tag Archives: mec

MEC/Maxus sets sail for uncharted waters as Wavemaker

MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...

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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency

WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by hiring Amanda Richman (left) from Publicis-owned Starcom as its US CEO. Richman, currently president of investment at Starcom US, will ...

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MEC’s Wavemaker leads media agency content charge

WPP media agency MEC is making perhaps the boldest move yet by a media agency into creative by launching new content outfit Wavemaker. The new division will bring MEC’s content, access and organic performance offerings under one roof. The purpose ...

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Vodafone’s £600m media goes to WPP – there’s a turn-up

I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be about the least surprising account move in the history of account moves. The business, which had been with Omnicom’s OMD ...

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GroupM steamrollers Havas to win £376m Danone

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...

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