mec
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Ad Tech
MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’…
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Ad Tech
MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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Advertisers
Now WPP’s GroupM axes MEC/Maxus regional management
GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised…
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Ad Tech
WPP to merge Maxus and MEC as client backlash bites
Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the…
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Ad Tech
Omnicom’s new media agency Hearts & Science leads $4bn AT&T raid on WPP
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto…
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Advertisers
MEC’s Wavemaker leads media agency content charge
WPP media agency MEC is making perhaps the boldest move yet by a media agency into creative by launching new…
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Advertisers
US fund giant Blackrock picks Tag and Mindshare for $400m global ad account
Financial advertising is a mystery to many of us – why do they bother? But bother they do and US…
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Advertisers
Vodafone’s £600m media goes to WPP – there’s a turn-up
I see that Vodafone has moved its £600m/800m media account, take your choice, into WPP’s GroupM – which must be…
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Advertisers
GroupM steamrollers Havas to win £376m Danone
I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit…
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