Tag Archives: mdc

Lori Senecal wins top job at MDC Partners – can she keep all the other MDC agency bosses in line?

MDC Partners is perhaps the most interesting holding company around: Miles Nadal’s construct includes some top creative names – Anomaly, Crispin Porter and 72andSunny among them – but has so far adamantly declined to make a profit. Not that this ...

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Samsung and Diet Coke star at the ad Oscars

The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note ...

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MDC’s Faris Yakob bigs up advertising at New York’s Advertising Week – but it’s bloody obvious isn’t it?

Here’s Faris Yakob (pictured), who glories in the title of chief innovation officer at MDC Partners and also works at Kirshenbaum Bond, describing how ad agencies need to reinvent the wheel to be, er, ad agencies. My friend George Parker ...

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StrawberryFrog in Brazil goes boss Peralta’s way

Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in ...

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Fiat 500 drives back into the US to Jailhouse Rock

Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957’s iconic ...

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Burger King loss is a big blow for high-flying Crispin Porter

After a turbulent few years Burger King, now under yet another new owner Brazilian-backed 3G Capital, has dumped high-flying agency Crispin Porter + Bogusky. Burger King has been through so many changes of direction recently as it has tried (and ...

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