Flight search and travel deals website Cheapflights, has appointed McCann London as “lead content agency” to accelerate its international growth. McCann has already worked with Cheapflights’ sister brand momondo (both part of Momondo Group) on a series of interactive campaigns ...
Read More »Helen Mirren’s roguish debut for L’Oreal
A contract with fragrance giant L’Oreal almost goes with the territory for A-list actresses but Britain’s national treasure Helen Mirren has taken her time getting on L’Oreal’s list, 69 years to be precise. But here she is, in a new ...
Read More »Homepride’s Fred the Flour Grader rises from the grave
Homepride has exhumed ‘Fred the Flourgrader’ to mark the old boy’s 50th anniversary, courtesy of McCann London. My friend George Parker has some interesting observations about Fred and his brief involvement in Fred’s career at agency Geers Gross, which invented ...
Read More »McCann produces a new beauty for Sony – but will it persuade people to buy more Bravia TV sets?
Here’s a very nice new ad from McCann London for Sony Bravia TVs, even if does offer more than a nod to the Fallon epics of yesteryear, most notably ‘Balls.’ And what’s not to like? Eight million petals floating over ...
Read More »New boss Al-Zaidy joins the Mothers at McCann London
The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...
Read More »McCann produces family masterpiece for Subway
Here’s an absolutely fabulous ad for Subway from McCann London. Why’s it so great? ‘Cos it features my daughter Clare (fleetingly, I think she’s the one stroking the white horse) and, somewhere, her dressage horse Ted (stage name Santos W). ...
Read More »Sony and McCann London plug brand heritage for global Xperia Z smartphone launch
What do you you say about (yet) another smartphone? Sony and McCann London have decided to tell us all about Sony too via a quick history of its products from tellys via the Walkman and PlayStation to the new Xperia ...
Read More »McCann tries ‘Carry on up Christmas’ for Paxo
Turkeys don’t vote for Christmas do they? And they gobble a lot. These are the two seminal jokes in this McCann London film for Paxo, stuffing in a packet for those of us who are going to make something wonderful ...
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