Tag Archives: m&c saatchi

M&C buys two influencer outfits and launches M&C Talent

Some big advertisers including Unilever and L’Oreal may be worried about the veracity of so-called “influencers,” often YouTube performers plugging brands, but that doesn’t seem to have derailed the influencer business. Now M&C Saatchi has bought two related influencer outfits ...

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“World’s largest agency” M&C Saatchi opens in Indonesia

You learn something every day. From the Jakarta Globe we discover that M&C Saatchi is “the world’s largest and fastest-growing (agency) network.” Hmm. M&C global boss Moray MacLennan (third from the right wearing a nice new shirt, as are his ...

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M&C Saatchi lures CSO Chicourel from Saatchi & Saatchi as new strategy boss

New-style M&C Saatchi has completed its management line-up with the appointment of Raquel Chicourel, head of planning at Saatchi & Saatchi London, as its new CSO. New CEO Giles Hedger, from Leo Burnett, has already appointed Kate Bosomworth as its ...

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M&C’s MacLennan tries to end Tindall diversity controversy

M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored of diversity” in a Campaign article, won’t be fired. Because he didn’t say he was “bored with diversity.” Which is ...

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Below-the-line suits the top line at M&C Saatchi

Smaller is beautiful seems a strange mantra for M&C Saatchi but that seems to be the message in its half year 2017 results. The bad news is a ten per cent fall in pre-tax profits due to sharply higher costs, ...

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Aussie legend Dery steps down as M&C worldwide chairman

Tom Dery is stepping down as worldwide chairman of M&C Saatchi Network after nine years. He will stay as chairman of M&C Saatchi Australia. Dery, a former client at Quantas and Ansett, founded the M&C business in Australia, Asia and ...

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