marketing
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News
Heineken to focus on five brands in key markets as sales fall in UK and US
Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter…
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Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
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Rightmove and Neverland turn house-hunting into guess work
Neverland’s “If they can find it, so can you” campaign for Rightmove is back with a third phase, this time…
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BT appoints Uncommon to ‘redefine its role in modern Britain’
Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT’s creative and business accounts, and will take…
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Gwyneth Paltrow answers Coldplay kiss cam questions for Astonomer
Astronomer, the tech company that employed the CEO and head of HR caught in a clandestine clinch at a Coldplay…
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Top digital business sectors nailing marketing strategies: key lessons for success
In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing strategies to connect with their audiences, grow…
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Apple tops BrandZ rankings as strongest brands pull ahead
BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row:…
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Will brand Beckham get the boot after bust-up?
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois,…
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News
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence…
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