Tag Archives: Mark Read

Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?

At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled ...

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WPP wins Newell with horizontal-sounding group offer

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

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