Mark Read
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Advertisers
WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with…
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Advertisers
WPP’s perfect storm: but what about the workers?
Back to the office seems the tip of veritable iceberg at WPP. Unwittingly CEO Mark Read’s (pretty polite and possibly…
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Advertisers
CEO Read’s four day week brews up perfect storm at WPP
The WPP employee petition lobbying against CEO Mark Read’s demand (if such it turns out to be) that employees return…
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Advertisers
It’s a four-day week for most of us in 2025 says WPP boss Read
Is there an arms race going on between ad holding companies about time in the office? Not that long after…
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Advertisers
WPP names new chairman ex-BT CEO Philip Jansen
WPP is to have a new chairman, former BT and Worldpay CEO Philip Jansen (below) who takes over from long-serving…
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Agencies
Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Ad Tech
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Ad Tech
WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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Advertisers
Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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