Mark Read
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WPP names new chairman ex-BT CEO Philip Jansen
WPP is to have a new chairman, former BT and Worldpay CEO Philip Jansen (below) who takes over from long-serving…
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Agencies
Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Ad Tech
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Ad Tech
WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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Advertisers
Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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Advertisers
WPP’s Read backs agency efforts in the crisis – but are they doing enough?
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week…
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Advertisers
WPP at £6bn may look like a bargain for someone – even its former boss
In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin…
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Advertisers
More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering…
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Advertisers
Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60…
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