Tag Archives: Mark Read

Is slimming down WPP cooling on China joint venture?

Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the ...

Read More »

Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?

At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth rebranded. The group became a ‘creative transformation company,’ whatever that means. earlier this week, addressing the bafflement that has rippled ...

Read More »