Mark Read
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Ad Tech
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Ad Tech
WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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Advertisers
Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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Advertisers
WPP’s Read backs agency efforts in the crisis – but are they doing enough?
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week…
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Advertisers
WPP at £6bn may look like a bargain for someone – even its former boss
In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin…
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Advertisers
More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering…
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Advertisers
Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60…
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Advertisers
WPP in surprise return to growth
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling…
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News
Read steadies the WPP ship in most parts of the world – except crucial North American market
North America continues to bedevil WPP with organic “growth” there of -5.4 per cent in the first half of 2019,…
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