Tag Archives: Mark Read

WPP wins Newell with horizontal-sounding group offer

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

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Will WPP’s next shotgun marriage be Ogilvy and Grey?

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so ...

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