WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...
Read More »WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the office (WPP has a lot of them of course), diversity and, on about 19 minutes, the dreaded ageism which landed ...
Read More »Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple with pandemic-induced cutbacks in client spend and (largely) empty offices. The timing is somewhat unusual as WPP reports its first ...
Read More »WPP’s Read backs agency efforts in the crisis – but are they doing enough?
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our ...
Read More »WPP at £6bn may look like a bargain for someone – even its former boss
In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin Sorrell founded 35 years ago and left abruptly in 2018) is now worth less than £6bn (£5.86bn this morning), compared ...
Read More »More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with ...
Read More »Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...
Read More »WPP in surprise return to growth
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...
Read More »Read steadies the WPP ship in most parts of the world – except crucial North American market
North America continues to bedevil WPP with organic “growth” there of -5.4 per cent in the first half of 2019, a slight improvement on the first quarter’s -6.2 per cent. Elsewhere things weren’t too bad with most other regions performing ...
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