Lux
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Advertisers
Sixième Son puts sonic purpose into Unilever’s Lux
Unilever seemed to be rowing back from its “purpose with everything policy” following a storm of ridicule when investor Terry…
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Advertisers
Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former…
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