Out of home operator Exterion Media is expanding its EM Ventures with the launch of a Media for Equity programme offering start-ups outdoor advertising space and other services in return for an equity share. The new programme is an extension ...
Read More »JC Decaux launches Dynamique ‘creative hub’ as it gears up for London Underground challenge
French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit ...
Read More »Taxi Media owner VeriFone tipped to bid for CBS Outdoor out of home business
CBS is trying to sell its CBS Outdoor out of home business outside the US (in the US it’s been changed into a real estate investment trust) and US company VeriFone is tipped as a likely bidder. VeriFone claims to ...
Read More »CBS confirms plans to sell outdoor business outside the US – will WPP’s Kinetic be a buyer?
CBS CEO Leslie Moonves (pictured) has confirmed that he wants to offload its outdoor business outside the US (including the UK) while it plans to turn itself into a REIT, essentially a property investment company, in its home market. REITs ...
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