Tag Archives: lloyds bank

Lloyds sets out its new ethnicity rules for ads

Lloyds Bank is laying the law down on the depiction of ethnicity in its marketing in its new ‘Championing Modern Britain’ guide, aimed at delivering positive representations. This follows work 16 ethnically diverse focus groups examining previous examples of Lloyds ...

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MediaCom enters the creative lists for Lloyds Bank

We’ve been musing about media agencies creating ads too – by and large not convinced – here’s an interesting one from MediaCom for Lloyds Bank, usually the preserve of adam&eveDDB. Featuring those two (socially-distanced) troupers Maurence Lipman and Gyles Brandreth, ...

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Adam&eve takes John Lewis route for Lloyds’ black horses

Lloyds Bank and adam&eveDDB are still resolutely horsing around, this time with an “inter-generational” ad showing a big one and a young one. A&E has pulled out all the John Lewis-style emotional stops for this one – blessedly without gawping ...

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Adam&eveDDB steps into deep waters with new Lloyds Bank M-word campaign

We haven’t always been kind about adam&eveDDB’s campaigns for Lloyds Bank – there were more nags than you’ll see at Cheltenham in one recent iteration – but now Lloyds is trying something a mite more ambitious, persuading us to talk ...

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Lloyds’ ‘By your side’ complaint could change ad sanctions

The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a complaint by Keystone Law which is representing TV presenter Noel Edmonds in a dispute with the bank over the actions ...

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Is it time the Lloyds Bank black horse was put out to grass?

Lloyds Bank’s black horse is back in its latest outing from adam&eveDDB but this time there’s a whole herd of them thundering along what looks like a Dorset beach. To be met gratefully by the local peasants – sorry customers. ...

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Lloyds Bank finally makes its way to adam&eveDDB

Adam&eveDDB seems to have won the Lloyds Bank account, one of the UK’s biggest at about £100m, from WPP’s RKCR/Y&R. In some ways this is the least surprising news of the year, Lloyds has always been a fan of A&E ...

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