Lloyds Bank is by our side again – its horses are anyway

Those adam&eveDDB Lloyds Bank black horses are back, this time sharing “a moment of intimacy between one horse and a young woman.” Steady on.

Lloyds Richard Warren says: “Our new ‘Drumbeat’ advert brings our iconic black horse into the heart of daily life, demonstrating our timeless commitment to families, businesses, and communities across Britain.”

A&E group ECD Ben Tollett says: “The ‘Drumbeat’ campaign is a fresh demonstration of how Lloyds Bank continues to support its customers, wherever they may be, and remains by their side, whatever life throws at them.”

Financial life in the UK, of course, is going to be throwing quite a lot at us over the next few months. Lloyds could help by increasing its interest rate for savers.

Drumbeat is, indeed, pretty dramatic with (as ever with A&E) clever choice of music, in this case Rag ‘N’ Bone Man, who seems made to measure for adverts.

There’s a credibility gap a mile wide with this sort of stuff, especially from banks who protect their position and make their money from the small print – not nice warm feelings.

Lloyds is the biggest UK lender and Richard Warren and co. doubtless have mountains of evidence that this campaign helps keep them on top.

But you might still feel we’re being taken for a ride.

MAA creative scale; 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

2 comments

  1. Watch ‘Michael Huke’ (a senior manager at Lloyds Bank HQ Bristol) on YouTube making a psychopathic, frenzied attack on an old man for parking outside his house. This video he claims ridicules him in front of his staff at Lloyds Bank, well worth a look, also Google him to discover the shocking, repulsive, shameful undertakings!

  2. UPDATE…… Following this incident, the video/s (Michael Huke Lloyds Banker) were uploaded onto YouTube by one of the many people they had been forwarded too. 2 months later the person videoing the incident was arrested at his place of work, because Michael Huke the person rolling on the floor, claimed uploading the videos was harassment, as it made him look stupid/imbecilic and unprofessional in front of his staff which undermines and threatens his position as a manager at Lloyds Bank HQ Bristol. The arrested person initiated legal proceedings against Avon and Somerset Police for wrongful arrest, following court application the police released ‘Disclosure’ documents relating to their investigation, within these documents was a confession from Michael Huke that ‘he had not been attacked by the old man’ as he had reported to the police immediately after, and ‘had faked the attack’ in a vengeful attempt to get all parties into trouble. He also stated he was driving past on his way to the shops ‘he didn’t have any shoes on’, which indicates he was consumed with rage because the old man had parked outside his house so he scurried out to confront/attack him, forgetting his shoes. An out of court settlement was made by the police and accepted, the estimated cost to the police following this action is estimated at £150K. Michael Hukes actions ‘wasting police time’ and ‘perverting the course of justice’ are being investigated/processed and if proven/found guilty the later would almost certainly incur a custodial sentence, the police officer who made the arrest has since left the police force, Michael Huke has once again moved away to a nearby village.