Tag Archives: Linus Karlsson

IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

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New McCann boss Harris Diamond recalls old guard – Joyce King Thomas rejoins to mind Mastercard

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

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Mother shows it can still do the business for IKEA

Mother has produced a jolly new campaign for IKEA in the UK and Ireland, ‘Bright Shiny Colours,’ to promote the new IKEA 2012 catalogue. This massive (and now interactive) work is the cornerstone of the Swedish furniture giant’s marketing efforts. ...

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Deutsch poaches top planner Sairam from Mother

Interpublic may have issues with its two big lumbering agency giants McCann and DraftFCB but there are some jewels in the crown, digital agency R/GA which is busily expanding around the world and Deutsch, which is now the American end ...

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McCann’s Swedish chefs Dahlqvist and Karlsson unveil digital app version of massive Ikea catalogue

Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous ...

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