Tag Archives: Linus Karlsson

What does it take to be a successful boss of McCann in the UK? Essentially, as captain of the ship, you repel boarders and maintain the agency’s status as the second-biggest in the UK (way behind Omnicom’s AMV/BBDO) even though ...

In the ancient world when a leading figure had fallen out of favour they used to destroy all his statues (hers didn’t get them, alas). Much the same has been happening to departed General Motors CMO Joel Ewanick and now ...

Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

This is McCann London’s last effort for big UK DIY retailer B&Q (not an advertiser who’s often succeeded in getting the creative juices running). The business, worth a supposed £40m a year according to Campaign, has just shipped out to ...

Mother has produced a jolly new campaign for IKEA in the UK and Ireland, ‘Bright Shiny Colours,’ to promote the new IKEA 2012 catalogue. This massive (and now interactive) work is the cornerstone of the Swedish furniture giant’s marketing efforts. ...

The Independent’s i budget-priced 20p UK newspaper is both good (voted newspaper of the year by its peers) and, it seems, commercially successful. Well it’s still here. It’s edited by former Campaign and Ad Age editor Stefano Hatfield (left), previously ...

Interpublic may have issues with its two big lumbering agency giants McCann and DraftFCB but there are some jewels in the crown, digital agency R/GA which is busily expanding around the world and Deutsch, which is now the American end ...

Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous ...