BETC Paris’ ad ‘The Bear’ for Canal+ was one of the most awarded in recent history and the agency is back on the case to launch Canal+Series, a new channel devoted to drama series. This one doesn’t have the creative ...
Read More »Ladbrokes TV campaign unveils the Oddsfather
It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...
Read More »ITV enlists the Bard to plug soaps – and it works!
Hate TV soaps, just can’t watch them. Think they force our perception of the ‘lower’ classes into a corner and we just carry on in the UK being a class-ridden, low opportunity option for most people. But ITV does rather ...
Read More »Former BBC boss Greg Dyke wins whopper FA Cup rights bonanza from the BBC and BT Sport
The BBC and new UK pay TV operator BT have won the rights to broadcast the FA Cup for five years from the 2014/15 season, beating a joint bid from ITV and Sky who currently broadcast the games. What the ...
Read More »Is Pedigree’s new ‘dog rescue’ campaign just another example of the UK’s conflicted doggy emotions?
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’ meals to rescued dogs this year. And here’s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also ...
Read More »ITV CEO Adam Crozier hands out the cash although advertising revenues are flat
ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the £800m or so cash the company has accumulated over the past few years. This is a considerable achievement but it ...
Read More »Is a takeover bid looming for ITV?
Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are ...
Read More »Rupert Howell set to be CEO of the People if Sue Douglas consortium raises £10m sale price
Rupert Howell (left), a founder of the HHCL agency, boss of McCann in London and former client sales supremo at ITV, is set to be the CEO of the People tabloid newspaper if Journalist Sue Douglas’s consortium succeeds in raising ...
Read More »ITV’s new identity marks Crozier’s financial turnaround – but ITV is still an analogue business
It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a ...
Read More »