Tag Archives: itv

Is Pedigree’s new ‘dog rescue’ campaign just another example of the UK’s conflicted doggy emotions?

All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’ meals to rescued dogs this year. And here’s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also ...

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Is a takeover bid looming for ITV?

Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are ...

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GroupM returns to Channel 4 – as we said it would

WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...

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