ipa
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News
IPA Bellwether survey shows UK ad budgets up with further rises expected from 2014 onwards
The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive…
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News
More goody goodies from Coke, cherchez le Francois (Hollande) and is psychology the answer to pitching?
***Here’s another happy-slappy ad from Coke, this time for Coke Zero from Publicis Conseil. But actually it does it with…
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Advertisers
New IPA survey points to agency pitching perils
Pitching for new business (or, indeed, old business in a repitch) has always been a contentious area and the UK’s…
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Advertisers
UK government’s new GCS spinners can’t tell the difference between strategy and operations
The UK coalition government, which has managed to get its communications knickers in a fine old twist, is having a…
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Will the UK’s IPA Bellwether report on Thursday show that better times are here at last?
The IPA’s ever efficient press office sent me a note yesterday advising me to look out for the latest edition…
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ISBA is trying to give agencies ‘latitude’ over client payment – so that’s a new form of daylight robbery
The issue of client payment terms for agencies rumbles on with some agencies, according to Campaign, demanding that the UK…
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Agencies
Why the future looks good for old admen – if you don’t get turned out to grass aged 50
Whoever said advertising was a young person’s business? The conventional wisdom is that at 40, most ad executives would be…
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Advertisers
IPA’s UK Bellwether Survey: the good news is that things aren’t quite as bad as they were
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is…
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RKCR/Y&R celebrates BBC’s 90th, IPA rages at UK government, Droga5 debuts for Coke Zero
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film…
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