Tag Archives: Interpublic

IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

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Rapid growth Accenture closes on ad holding rivals

Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent ...

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Interpublic sails on as European rivals face headwinds

Interpublic continues to lead the holding company pack in terms of both organic growth and financials although it slowed a little in the second quarter of 2019. Q2 organic growth was three per cent (4.6 per cent for the half ...

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Interpublic trailblazer Phil Geier dies at 84

Phil Geier (Philip H. Geier Jr to give him his full title) was chairman and CEO of Interpublic from 1980 to 2000, when he turned Marion Harper’s Interpublic into the biggest ad holding group in the world. He began his ...

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