Tag Archives: Interpublic

Has a big media agency buyer finally found some cojones in dealing with Facebook? Initiative global CEO Mat Baxter has said he’s advising clients to boycott the social media giant following an investigation by the New York Times allegedly showing ...

Embattled WPP CEO Mark Read would doubtless like to know what’s in Michael Roth’s secret sauce at Interpublic. IPG Q3 organic growth was five per cent in the US and six per cent in Europe, way ahead of everyone else, ...

Is more changing of the guard afoot among the holding companies? Campaign reckons that Interpublic CEO Michael Roth (below) has told the board he’s planning to step down (Roth is 72 and due to retire at 75) and notes that ...

Interpublic CEO Michael Roth and his key lieutenants, including Harris Diamond at McCann Worldgroup and Carter Murray at FCB, seem to have discovered a secret sauce that eludes its rivals at WPP, Omnicom and Publicis Groupe. The smallest of the ...

In a sign of how rapidly things are changing in adland Interpublic is buying data business Acxion Marketing Solutions (below), with whom it’s been working since last year, for $2bn after tax allowances. This is the bulk of Acxiom business ...

Interpublic showed a clean pair of heels to rivals Omnicom and Publicis Groupe in the first quarter of 2018, posting 3.6 per cent organic growth against 2.4 per cent for Omnicom and 1.6 per cent for Publicis. WPP reports on ...

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of ...

The US ad market seems to have rebounded strongly in the last quarter of 2017 judging from Interpublic’s Q4 and full year results. Q4 revenue was $2.34bn compared to $2.26bn in 2016 on strong organic revenue growth of 3.3 per ...

What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...