Tag Archives: Interpublic

Interpublic defies US odds with 5.6 per cent growth

Interpublic CEO Michael Roth and his key lieutenants, including Harris Diamond at McCann Worldgroup and Carter Murray at FCB, seem to have discovered a secret sauce that eludes its rivals at WPP, Omnicom and Publicis Groupe. The smallest of the ...

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Interpublic joins the data race with $2bn Axciom deal

In a sign of how rapidly things are changing in adland Interpublic is buying data business Acxion Marketing Solutions (below), with whom it’s been working since last year, for $2bn after tax allowances. This is the bulk of Acxiom business ...

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US ad recovery brings Q4 boost for Interpublic

The US ad market seems to have rebounded strongly in the last quarter of 2017 judging from Interpublic’s Q4 and full year results. Q4 revenue was $2.34bn compared to $2.26bn in 2016 on strong organic revenue growth of 3.3 per ...

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