in-house agencies
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Advertisers
Can AI close the ‘Expectation Gap’ for in-house agencies ?
60% of brand owners plan more in-house – only to be disappointed. In the recent ‘State of In-Housing’ report (authored…
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Advertisers
George Parker: confessions of an in-house creative
Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the…
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Advertisers
WFA tracks the march of in-house agencies
In-house creative agencies are on the rise it seems, according to a new survey of 53 advertisers spending a combined…
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Advertisers
Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become…
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Advertisers
Now AB InBev launches Draftline in-house agency
Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house…
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