Tag Archives: Hollywood

Martin Sorrell on procurement, low growth and Hollywood

We’ve had one comedian so far today and here’s…no, no, no, don’t mean that. Here’s WPP’s Sir Martin Sorrell explaining why WPP is a ‘content’ company on Beet.TV. Interesting that he claims GroupM Entertainment is the biggest commissioner of broadcast ...

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Does Kevin bring home the Bacon for EE’s new 4G?

I know I’m getting old (older) but it’s a bit depressing when every bloody ad in Channel 4’s showcase Homeland is for mobile or games or both. Actually the show’s quite depressing too – are they stretching a one-trick plot ...

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Now WPP enters the film business (sort of) with First Movies buy

WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...

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