The Gulf states, as we know, aren’t short of a bob or two and here’s the Dubai Corporation of Tourism and Commerce Marketing (DCTCM) pushing the boat out with a film featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana exploring ...
Read More »Martin Sorrell on procurement, low growth and Hollywood
We’ve had one comedian so far today and here’s…no, no, no, don’t mean that. Here’s WPP’s Sir Martin Sorrell explaining why WPP is a ‘content’ company on Beet.TV. Interesting that he claims GroupM Entertainment is the biggest commissioner of broadcast ...
Read More »Michael Lee: why Hollywood is teaching the advertising world a lessson in marketing
I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its latest movies. And I’m sure those launches are getting more than a few envious glances from the madmen and women ...
Read More »George Parker: why top-notch bullshitting really matters – just look at the history of ‘branding’
In which our hero continues his tour of the computer industry with observations on, among other things, the art of presenting and the theory and practice of branding. One of the things I learned very early on in this business ...
Read More »Hollywood talent agency WME buys into Droga5 – so can Aussie Dave take on WPP et al?
Hotshot New York and Sydney agency Droga5 (and, recently, London) announced a few weeks ago that it was going to set up an international network. Which is all fine and good: but where’s the money coming from? In an ad ...
Read More »George Parker: how P&G and Charmin toilet tissue introduced me to adland’s La Dolce Vita
My first real agency job in the US after escaping England for the second time was with Benton & Bowles, which after many dumb fuck mergers became DMB&B, which was acquired by Publicis and closed down by le frogs in ...
Read More »