Martin Sorrell on procurement, low growth and Hollywood

We’ve had one comedian so far today and here’s…no, no, no, don’t mean that.

Here’s WPP’s Sir Martin Sorrell explaining why WPP is a ‘content’ company on Beet.TV.

Interesting that he claims GroupM Entertainment is the biggest commissioner of broadcast content in the UK. Presumably he’s excepting ITV Studios and the like. But bigger than All3 Media?

And that, in line with other recent pronouncements, he seems to be forecasting a protracted period of low growth for advertising; blaming it on, among other things, the growth of “finance and procurement” at client companies. Have the bastards finally rumbled it?

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