Tag Archives: havas

Havas delivers sepia-tinged white winner for Vanish

RB’s Vanish – now dubbed a laundry booster” – doesn’t seem to lend itself to an emotional tale but that’s what it becomes in a new campaign from Havas London – ‘Love your Whites for Longer.’ For new variant Vanish ...

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Affleck leaves Dentsu X to take top UK role at Havas Media

Havas Media Group has lured Patrick Affleck (below) from Dentsu X to be its new UK CEO. He replaces Matt Adams who left to join Brainlabs as global MD. Affleck was CEO of Dentsu X and, before that, president of ...

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Havas swims against the flow with Coors Light winner

Something seems to be stirring at Havas London. Here’s a new brand campaign for Coors Light, riffing on its refreshment theme but enlisting some weirdo who chooses to swimming up a Rocky Mountain. Marketing controller Sophie Jamieson says: “Coors Light ...

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It’s better to be wetter in Dry January says Durex

It may be Veganuary for many but Durex and agency Havas are spinning on venerable ‘Dry January’ with a social, print and OOH continuation of Durex’s ‘Let’s Lube’ campaign which surfaced on TV last year. Dry isn’t necessarily good it ...

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Durex and Havas lube up for ‘Foreplay Forever’

We’re a broad church here at MAA – For the Guardian it’s ‘Hope is Power,’ for Durex ‘Foreplay Forever.’ Thats the theme of its new “multi-market, pro-foreplay campaign which aims to break the stigma around lubrication and challenge the myth ...

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Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as ...

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UN Women hymns women innovators for IWD with classy Havas campaign

More International Women’s Day, this time a stylish campaign by Havas from UN Women Global Innovation Coalition for Change (GICC) featuring female innovators including Amy Williams, founder of ethical advertising platform Good Loop; Dr Christyl Johnson, the first African-American deputy ...

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Carling and Havas produce new spin on today’s times

Carling was first brewed in Canada (by a Brit) and is now owned by Canadian brewing giant Molson Coors – so what could be more relevant in its first TV campaign for two years than focussing on its British heritage ...

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