The Open University was one of those infrastructure ideas that actually worked but these days it seems something of a 60s relic. But with DEI seemingly at the top of everyone’s agenda it’s clearly time for a retread. Can it ...
Read More »Havas launches ethics accreditation for staff and clients
Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...
Read More »Havas and Arnold win recruitment giant Randstad duo
Netherlands-based Randstad, which claims to be the biggest global specialist HR services provider, has appointed Havas London as its creative agency of record. At the same time its online-only recruitment site Monster has chosen sibling Arnold Worldwide in Boston to ...
Read More »Former Lucky General Fox joins Havas in senior client role
One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas ...
Read More »Havas boosts Studios operation with Sanderson hire
Havas is beefing up its Havas Studios operation with the appointment of industry vet James Sanderson as its first global COO. Havas currently has production studios in London, Prague, New York, Chicago and Paris and what it describes as a ...
Read More »Asda welcomes Easter with a magic egg hunt – now there’s a turn up
You can tell Easter is on its way in the UK as the weather’s turning cold. And to add to the fun the big supermarkets are doing their bit, in this case Asda displaying its ‘Easterlicious’ foods via an Easter ...
Read More »Havas Milan lands Alfa Romeo creative as it takes on premium electric car market
Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the ...
Read More »Havas survey: customer experience (CX) is taking over the world – shame it doesn’t work
Havas CX, via its X Index, has been looking at what customers think of their experiences and, surprise surprise, it’s not very much. How many billions have been spent on CX in recent years? Oh well, never mind. The survey ...
Read More »Havas wins all De Beers global media
Havas Media Group has added De Beers Foverevermark to its global jewellery business. Forevermark was formerly handled by WPP’s Mindshare. Forevermark, launched in 2008, consists of ethically-sourced stones. This includes De Beers’ ‘Building Forever’ sustainability commitment. The business will be ...
Read More »