WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new ...
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Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be hurting a lot of people. Not least because the flagship “creative” account is going to BBDO with Wieden+Kennedy as the ...
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WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business (wonder if SMS has been on the phone to Dearborn?) and this is a bolder effort than usual for the ...
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