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WPP launches new Hollywood challenger Motion
Will WPP’s Sir Martin Sorrell’s next incarnation be as a Hollywood producer? You never know, his GroupM media buying giant…
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Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global…
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What does GroupM’s spanking new [m]Platform tell us about changes at WPP?
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the…
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GroupM: marketing services spend to pass $1tn as US and India lead media growth
WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad…
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GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at…
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Maxus opens tech-based outpost in Scotland
WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left),…
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IKEA pits Aegis against GroupM in new global media deal
IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM…
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GroupM’s Rob Norman castigates ANA for undervaluing agency ‘media investment’
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of…
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Media auditor Billett attacks WPP’s GroupM over programmes for airtime deal with Channel 4
ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media…
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